With the theatrical release of Star Wars: The Last Jedi, Nissan entered into one of it’s biggest partnerships with Disney / Lucasfilm. This was a big event for the automaker, and for the retail side of things a big event it was. Introducing Nissan’s Master The Drive sales event. Here we made the Nissan car lineup feel like it came from a galaxy far, far away thanks to the advance tech in all of its vehicles. This large integrated campaign included everything from TV Spots, dealer experience, digital, social media to sweepstakes and more.
Nissan: Master The Drive Sales Event (Rogue) - TV :30
Nissan: Master The Drive Sales Event (Titan) - TV :30
Nissan: Master The Drive Sales Event (Altima) - TV :30
Nissan: POP and Dealer Experience
Nissan: Sweepstakes Video (No Audio)