#OneStepCloser

Working at CVS Health during the COVID-19 vaccination period was a once in a lifetime opportunity to bring people one step closer to normalcy. This integrated campaign asked people to share what they can't wait to do once they're fully vaccinated with #OneStepCloser. We also threw down the #OneStepCloser challenge on TikTok, which had phenomenal results.

CVS Health: #OneStepCloser TV 1:00

CVS Health: #OneStepCloser Paid Social

CVS Health: #OneStepCloser TikTok challenge - Case Study Video